Studio Conran

Working for agency Pod1 we delivered motion graphics animation to Studio Conran, one of the UK’s top design studios and part of the Conran Group, originally founded by Sir Terence Conran. The animation was based on a design by Sir Terence of a toaster in the “By Conran” range, a range of homeware produced for Sainsbury’s. A visual story was created of the design development of the product shown in reverse from finished studio product shot, through 3D CAD design, sketches, doodles and finally to the initial concept with a hand-written script by Sebastian Conran. Technically this involved matching live product photos, with 3D Maya-built models and then seamlessly blending camera moves and animation in 3D and After Effects. A nice bonus at the end of this job was positive praise from Sebastian Conran, the head of Studio Conran.